Designing Data

Visualise this:
5 brilliantly creative DataViz designs

It’s no secret that we’re data junkies here at New Beach Media. We geek out on absorbing the raw statistics and insightful metrics that are available to us in the digital landscape.

Apart from being data-driven, we’re also design-driven.

There’s no doubt that making data more visual makes it easier to see patterns, similarities and connections, and far more easy to understand.

Data visualisation is an overwhelmingly effective way to help create a compelling narrative. In presenting information through illustration, symbols, animation and simulations, it is more easily decipherable.

And, we reckon, much simpler to memorise. 😉


5 great examples of Data Visualisation

In our daily dealings with all things digital, we’re constantly uncovering really cool examples of how information can be delivered through stunning design and innovative delivery.

We’ve curated five of our favourite data visualisations for you to absorb and enjoy:


1. Top 15 Best Global Brands Ranking

A great example of using traditional data viz (a graph) and animating it against time to display direct comparisons, quickly.

Especially fascinating to those of us who work in the tech sector, this is like watching a 20 year horse race where the two with the longest odds come from the back to win:

2. A Day in the Life of a thousand people

This one, from a few years back, is from one of my favourite resources, Flowing Data. In this animated simulation, the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socialising, is represented by the moving data points.

Much like watching ants move en masse, seeing the patterns of human behaviour over the course of the day is both mesmerising and intriguing.

Data Visualisation People Simulation
A simulation of 1,000 people’s average day.
It’s based on 2014 data from the American Time Use Survey

Watch the full day’s simulation here.

3. Living Data

In a similar way to how pivot tables have enabled spreadsheets to amp up the info delivery, live data visualisations can really take a dull graph nek-level.

They have the ability to shift perspective, switch inputs and incorporate real-time data, making the information ‘come alive’ and really tell the story.

This concept and design by David McCandless is a great example:

4. Infographics

Daisy, our Strategy Director and resident statistical super-star, has a soft spot for infographics (and wine!), so this comprehensive visual guide by winefolly is her data visualisation pick.

Infographics have some pretty powerful stats behind them. They are known to increase traffic to a website by 12%, they are shared 3x more than any other content and 41.5% of marketers say infographics perform best.

“There’s no doubt that infographics are a great way to increase someone’s retention of information”, says Daisy. “Best cases are seen when trying to break down sequences of information that are not so ‘sexy’ …although everything about wine is sexy.”

Different Types of Wine Infographic

5. Interactive

More like a journey than a boring bunch of graphs and info, this interactive dataviz tour of The Internet of Things, from the excellent site Information is Beautiful, perfectly conveys a compelling narrative.

It is easily deciphered, visually fluid and allows the user to explore the dataset in their own way.

Data Visualisation - The Internet of Things
Concept & design: David McCandless

Visualise your Data

If you have a story to tell, and wish to deliver your data with stimulating graphics and delicious design, hit us up. We’d love to explore creative ways to turbo-boost your narrative and enlighten your audience through infographics, animation and compelling data visualisations.

What will we be drinking in the 20’s?

Here’s to the Future :
How will the global market be consuming beverages in 2022?

What will we be drinking in the 20s?
Whiskey is forecast to be one of the fastest growing spirits

A report from the trusted drinks market analysis team at IWSR beeped on our radar recently. Their global report drills deep into the growing trend of

  • mindful drinking among Millennials,
  • an emerging ‘Less, but better’ consumption pattern
  • how spirits are building aspirational appeal across the consumer base, partly fuelled by the growing craft sector.

Some key takeouts from IWSR’s Forecast Report:

“Product innovation, particularly flavour innovation, is helping to entice new demographics into spirits, particularly women.”

IWSR

US whiskey

US whiskey is forecast to be one of the fastest growing spirits categories over the forecast period, growing with a Compound Annual Growth Rate of 4.8%. A growing global interest in brown spirits, the popularity of major US whiskey brands and increased exploration of craft brands are fuelling growth of US whiskey across the majority of markets

Good news for a great brand like Southern Comfort. 😉

SoCo x New Beach : Part of the family

Mixed drinks, beer & cider

Mixed drinks will experience the largest volume gains, with an additional 25.9m cases consumed annually by 2022.

Still & Sparkling wines

  • The still wine category is forecast to grow to 2.4bn cases as global consumption increases by over 35m cases by 2022.
  • Sparkling wine is set to outperform the rest of the wine market as the category records a 1.6% CAGR across the forecast period.
  • Champagne is also expected to perform solidly with a CAGR of 1.5%, recording volume growth across all major regions.

Read more about forecasts for other alcohol categories in IWSR’s drinks market 2022 analysis here.

Generation Alpha : Better be ready

What comes after Gen Z?
Graphic: McCrindle Researchh

We’ve long been aware of the ‘pester power’ that kids hold over their parents, and the ways in which brands cleverly market their products to mini-consumers. What’s interesting to observe, is the increase in campaigns targeted directly to Generation Alpha, the tech-savvy offspring of Gen Y and early millenials.

Referring to those born between 2010 – 2025, Generation Alpha was coined by Aussie social researcher Mark McCrindle, who returned to the start of the Greek alphabet “to signify this different generation will be raised in a new world of technological integration”.

“The tables are turning and the kids are the decisionmakers, or at least a very powerful influencer”

Emma Hazan, Hotwire

Already many big brands are tapping into the buying power and opportunity this next gen will have. Child influencers as young as 7
are not kidding around. One of the top ones, Ryan, posts unboxing videos on his YouTube channel and can earn over $20 million a year, reviewing toys for his 18 million subscribers.

What years are Generation Alpha kids born between?

Recently, New Zealand Telco Spark celebrated the curiosity and influence of Alphas in their brilliantly executed ‘Generation Voice‘ campaign. (pic from the ad above)

“Today’s kids are going to grow up with voice assistants as a normal part of their lives, just like 90s kids did with mobile phones, and 80s kids with the internet.

Voice is another leap forward in the opportunities this generation is going to have, and that’s incredibly exciting to us”

Sarah Williams, brand COE lead, Spark

Here at New Beach Media, we’ve certainly seen the rise in voice-initiated search, through Siri, Alexa, Amazon Echo and Google Home. It’s estimated that 50% of all searches will be voice searches by 2020, so we’re already adapting our SEO skillset; incorporating more natural, conversational content in our clients’ sites, answering the questions that consumers, including Gen Alpha, are asking through their devices.

If your brand is ready to tap into the opportunities that voice search and digital assistants can deliver, or you want to explore some creative ways to reach and engage with Generation Alpha, give us a holler.

Image via Vanity Fair
Image via Vanity Fair

Fyre Festival Fiasco

A new Netflix documentary tells the story of the disastrous crash and burn of Fyre Festival aka “The Greatest Party That Never Happened”.

Fyre Festival Camp

The festival was sold by celebrity influencers and models on Instagram as a mini Coachella on Pablo Escobar’s Island in the Bahamas. Turns out the luxe beachside accommodation that was promised was more akin to disaster relief tents! The gourmet food was actually crummy cheese sandwiches and not one headline act was in sight. Guests sparked uproar as they were also promised a custom jet transfer to the island from Miami but instead, were left stranded in the airport waiting for hours.

At thousands of dollars a pop and described as an “immersive festival” over two “transformative weekends”, the VIP event was plugged on social media by some of the biggest names including Kendal Jenner, Hayley Baldwin and Bella Hadid.

Fyre Festival is a prime example of how heavily swayed millenials are by ‘influential’ people with large social media followings and how blurred the lines are between advertising and delivery of a product. It also highlights how little research ‘influencers’ do themselves in terms of what they’re actually promoting, showing a complete lack of transparency and authenticity. But as the saying goes money talks, bs walks!

In October 2018, festival organiser Billy McFarland was sentenced to six years in prison for wire fraud and ordered to forfeit US $26million. Along with jeopardising their credibility, the models in question are now under fire legally as they have been subpoenaed to reveal how much they were paid in court.

The bottomline is the world is watching and brands need to be very careful about what they promise and what they deliver. On social media; communication must have an authentic purpose and fakes will be easily be exposed. Transparency is key here. Connect with your community, live your purpose and stay true to your audience.


At New Beach we pride ourselves on creating meaningful campaigns with authentic content producers. Get in touch to find out more [email protected]

Made in Australia

Australian Made!

The stats are in, Roy Morgan’s latest data shows 90% of Australians claim they prefer to buy Australian made products.

Australian Made wooden chopping board

It’s true, Aussies love Aussie so when it comes to purchase decisions we all prefer to buy Australian Made (well 90% of us!). That’s great news for us here at New Beach Media as we grow our list of Australian made products from clients which currently include Eco Food Boards, Brookfarm & Byron Bay Candles. We’ll be recommending to all our local clients to optimise SEO and social to reflect this trend by making sure we include the search terms ‘Australian Made’ in descriptions and tags, a great way to capitalise on this trend.

Not surprisingly and in equal second place, we find our nearest neighbours New Zealand with 60%, up +7 percentage points from 2014 and the UK with 60%, up +5 percentage points.

Source: Roy Morgan

As consumers, our demand for product transparency from brands is growing year on year. No longer are we expected to just accept that the most affordable option on the market to purchase is ‘Made in China.’ China is still Australia’s biggest trade partner with worth almost $195 billion in 2017/2018 nearly that of all remaining top 3 trade countries combined, Japan ($78 billion), USA ($70 billion) and South Korea ($52 billion), however, it’s clear that the demand to move away from prodcuts made in China is high.

In fact, regardless of the Free Trade Agreement with China in 2015 which has attributed to most of the trade value with China, Australians are actually shifting away from the Chinese market with all products bought preferred to be Australian, even Electrical Goods and Motor Vehicles. Considering most of Australia’s car manufacturing ended in 2017, there is a clear consumer demand for vehicles which doesn’t appear to be going anywhere!

Source: Roy Morgan

So what does that mean for our clients? We’ll be updating SEO, social pages and any communications from the brand to capaitlise on this trend. Lucky for us it doesn’t seem to be going anywhere.


Do you have an Australian-made product or service that needs marketing? Get in touch: [email protected]

SPACE FORCE – A VAGUE NETFLIX TRAILER


Here at New Beach Media, we do love a good Netflix Binge. I’m personally loving NARCOS, Black Mirror and The Haunting of Hill House. One we do have to mention that we are super excited about is SPACE FORCE!

Netflix has announced a new series based on US President Donald Trump’s interesting SPACE FORCE proposal. The show will follow the Space Division, which is meant to protect satellites from attack, ‘or something.’

While the trailer is pretty minimal, you know it’s going to be good with the added line of “This is a story of the men and women who have to figure it out”. Featuring Steve Carell, and produced by the crew who made The Office, you’re guaranteed some top shelf comical value!

The Geeky Place – God of Wars Best Review.

I’m a gamer, otherwise known as a man-child.

It’s a well-known fact here in the office I love gaming, in the very little spare time I have (I also love zombie movies, anything Star Wars and pretty much anything that makes my wife’s eyes roll). So when I am interested in a game, I like to check out the reviews to make sure I am getting bang for my buck.

Enter videogamedunky. This guy pushes out no-nonsense reviews of new games and does not hold back. Which doesn’t always work in his favour as brands are a bit hesitant to send him anything to review in case he tears it to shreds. His take on the latest God of War is informative, yet he gives it a good bollocking where needed.

Check out his review below, I’ll be purchasing this bad boy for sure.

Future Dreamers Girls Club House | 3D Virtual

We’ve been hitting the ground running with our new virtual offering but whilst we’re working hard we always want to make sure we’re giving back to the local community and our new tech was the perfect way to do that. We visited our friends over at Future Dreamers to offer them a virtual tour of their house pro bono so all the locals could immerse themselves in their environment and find out what it’s like to visit this not for profit girls club. Check out the incredible space below.



Do you have a space you want digitalised? Get in touch to find out how we can create an amazing online experience for you.

Daisy Crawford | +61 405 636 972

[email protected]

Five Breakthrough Technologies That Will Change the World

Over the next five years, the world as we know it will undoubtedly transform.

We only have to look back five years to see how our tech, devices, language and our very behaviour has changed quite dramatically. Adoption of the share economy, the Internet of Things, facial recognition, Siri, peak social media … they all seemed far-fetched in 2013, but are part of our daily lives now.

With this rapid rate of change evident, it’s interesting to unveil predictions of what may come in the next half decade.

IBM’s flagship conference Think 2018 is a first-of-its-kind technology conference being held this week in Las Vegas. With live broadcasts, real-time sessions and some really bloody bright minds delivering keynotes, it’s a pretty revolutionary series of events.

Kicking off the conference was a ‘Science Slam’ : Unveiling 5 Breakthrough Technologies That Will Change the World which was fascinating to watch live and is available to view in replay here.  Five expert speakers delivering short narrative stories, which are a great way to engage with an audience (live or online) in five-minute bursts of informal talks.  Like speed-dating a TED talk.

Obviously, having IBM scientists & researchers delivering speeches at an IBM conference is akin to marketing ice to eskimos. There’s a lot of back-patting and optimism contained in the content.  But there are also some genuinely revolutionary breakthroughs being discussed.

Get ready for these five changes to the world as we know it:

1. Blockchain & crypto-anchors

Blockchain Crypto AnchorsCounterfeiting of products, ingredients and pharmaceuticals is a global problem. Using trusted technology such as blockchain, crypto-anchors will halve the number of counterfeit goods that contribute to health and safety issues. 

Embedded in products, in the DNA in rice, in the very weave of paper, crypto-anchors cannot be cloned. Its ‘uniqueness’ can be recognised by A.I.

Used to authenticate medicine, food or genuine car parts, this tech has the ability to save lives. 

2. New Encryption Techniques

Cecilia Boschini explained how Lattice based cryptography can provide a full upgrade of security structures so that not even quantum computers could crack the code. Using unexpected applications of number theory & math, she describes it as “the art of designing protocols to protect data”  

3. Robot powered AI microscopes

Who knew that plankton could be our heroes?

Plankton produce 2/3rds of the oxygen we breathe and they live in a complex eco-system that’s hard to observe. Under threat from a variety of human activities, such as plastic pollution, scientists are finding that they are not faring well.

In the next 5 years we’ll be able to monitor them in their own environment by using AI and remote sensing technologies (like the ones that are already in phone camera sensors that drive face-recognition) to build tiny microscopes to alert scientists before possible catastrophe.

4. Bias in AI data sets

In a world where people are increasingly retreating into their own filter-bubbles (thanks, Facebook), we can understand the importance of inclusion and diversity in shaping AI.

Francesca Rossi is an AI researcher who regularly consults with philosophers, ethicists, scientists, educators & economists and believes that a multi-disciplinarian environment is crucial in understanding and contributing to the issues.

If we want our AI systems to contribute to human society, then it’s important to eradicate the bias that humans can bring (even if it’s unconscious) and train that data to detect and mitigate bias in systems.  She closes in saying that by improving AI, we might just improve ourselves.

Deep. 

AI, data

5. Quantum computers

Dr Talia Gershon explains some new ways of building systems and scalable technologies through quantum computing that will require a whole range of breakthroughs across STEM disciplines… and fundamentally change the way we think.

quantum computingPredictions of quantum theory entering mainstream teachings go some way to show how we will soon change the way we think, and then adopt quantum computing through their IBMq network.This is their industry-first initiative to build commercially available universal quantum computers for business and science.

The theory – and background physics behind quantum – are a total mind-melt and could explode your head if you’re not careful.  We’ve been trying to keep up on this deep, deep topic for a while now… but as Dr Gershan helpfully explains, it’s not possible to apply classical thinking to quantum. Linear, logic thinking just doesn’t work here.

That’s a relief.

 

This science slam at IBM’s 2018 Think Conference was a thought-provoking glimpse into the inevitable changes that will take place in technology between now and 2023. We look forward to finding more insights and inspiration over the coming days of the event… and over the coming years in our world.

New Beach Virtual | 3D Virtual Tours

We are now open for virtual reality business!

At New Beach, we’re always looking to give our clients and customers the most innovative digital solutions so we’re excited to announce that we now can offer 3D Virtual Reality tours as part of our services.

3D TOURS ARE 4X MORE ENGAGING THAN VIDEO

3D tours are the most engaging way to increase leads by showcasing your living, event venues, commercial or tourist attraction spaces.

Real Estate 3D Tours have shown to increase inquiries 80% with an average of 52% increased time on a listing.

Check out our virtual reality 3D tour below with our client Rockinghorse Studios. And the best part? All our 3D Virtual tours come with virtual reality enabled technology, which means you can put those swanky goggles on and really get to know a space! Get in touch today to find out how we can get your business in the virtual reality game!


Contact Details:
Daisy Crawford | +61 405 636972
[email protected]

The state (and stats) of Social : Sensis Report 2017


Social Media Stats

It’s that time of year when digital geeks and Social Media addicts like us get their fix of the stats, graphs & shiny percentage growths from their ‘enabler’, the Sensis Social Media Report.

What we most love about this trusty research, apart from its concise nature and easy-to-eat graphics, is that it reports specifically (and thoroughly) on the state of social media in Australia.  As with many pursuits, we do things differently in this wide land. It’s great to have fresh insights into the usage, adoption and other trends across the social platforms by our own audiences and brands.

Gathering information from 800 consumers and 1100 Australian Businesses, the report delivers some interesting figures on the growth of Social Media in Australia and on how people are using it.  Most tellingly, 8 in 10 Australians are on social, a climb of 10 points since 2016.  Also worth noting are the times of day when people here are using social media. We froth on intel like this… it guides us in the scheduling and posting of content for our brands, allowing us to gain maximum reach at the best times.

 

 

Australian Social Media Usage

Source: Sensis Social Media Report 2017

 

When it comes to brands and big businesses, it’s reported that Aussie users show “increased levels of trust for brands that interact with customers in a positive way on social media (up from 52% to 64%) and businesses with engaging and relevant content (up from 52% to 63%).”

There are growing indicators that people are more likely to check out a brand’s social media vibe before making a purchase, too. When people were asked what was most likely to deter them from following a brand, ‘irrelevant content’, ‘too many ads’ and ‘excessive content’ were the reasons given.

 

As to why people are following, conversing and engaging with brands on social, well the reasons differ:

Reasons for following brands on Social Media

Source: Sensis Social Media Report 2017

For brands, the objectives are somewhat clearer: “The leading reason why businesses use social media is to assist the marketing and sales function. Providing a line of contact is also a relatively influential factor. ”  For our beloved brands, it’s a similar story: having platforms where that 2-way communication can exist, as well as getting authentic & entertaining content out to targeted audiences is invaluable.

An interesting stat that we found validates our efforts (Yay us!!) is that 100% of Large Businesses who outsource their social strategies are trusting them to a Digital, Web or Internet Agency (such as New Beach Media ), over PR agencies or Specialist Social Media agencies.

Makes sense, really.

To produce the kind of content that gets the right reactions, having a full service agency with a nimble team is desirable. With the ability to shoot, create, post, boost & report, we really are the ‘one-stop shop’ that bigger brands are seeking.

 

Large Businesses Outsource Social Media

Social Media Budget Allocation

Source: Sensis Social Media Report 2017

 

Platforms

 

The full 2017 Sensis Social Media Report is a worthy read, even if your eyes normally glaze over at stats. It serves as an insightful guide of how we ride this behemoth wave that is Social Media in Australia.

Homemade Cooking

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar

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Porsche 911 Carrera GTS

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar

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You won’t believe what Facebook is doing to clickbait

See what we did there?

If you’re like us and are tired of seeing misleading and sensational headlines such as “Two strangers were asked to pose in a photograph together. You won’t believe what happened next”, then you’ll welcome Facebook’s latest announcement.

Once again, Facebook are cracking down heavily on clickbait articles and your news feed is about to be given a well-deserved reality check.

In a bid to reduce exaggerated stories and fake news, the following 3 updates have been introduced:

  • Clickbait will now be taken into account at the individual post level in addition to the domain and page level.
  • Examine two separate signals — Whether a headline withholds information or if it exaggerates information separately.
  • Anti-Clickbait filters will be tested in additional languages.

In essence, Facebook are more determined than ever to push clickbait posts lower in the News Feed to create space for authentic communication.

Facebook says its new effort is an improved one because it looks at clickbait-detecting signals on individual posts rather than determining if a post or page is guilty of a number of joint factors. This is monitored in a way similar to email spam filters. According to the engineering team at Facebook, a team reviewed thousands of headlines to identify large sets of clickbait headlines. From there, they identified what phrases are commonly used in clickbait headlines that are not used in other headlines.

What does this means for brands? Publishers that depend on reeling users in with clickbait headlines and false link articles should expect their reach to take a dramatic hit. To avoid an impact from these changes, pages should refrain from posting headlines that withhold information required to understand the content of the article and headlines that exaggerate the article to create misleading expectations.

It is recommended that brands are aware of Facebook’s publishing best practices when posting for optimum results.

The Splendour in the Grass 2017 line-up has just dropped!

You like our handy work?? Yep we produced this super slick video in association with Splendour in the Grass 2017 & Secret Sounds to drop this year’s epic line-up! We’re so stoked for headliners The XX, Queens Of The Stone Age, LCD Soundsystem, Royal Blood, Haim and Sigur Rós to take over the North Byron Parklands this July.

It was rad working with artist Lee McConnell to create this masterpiece. The stop motion clip was filmed in one night and then painted straight over at 4am in the morning – that’s a helluva lot of coffee!!! Does this officially make us crew? Let’s just say we’ll be waiting patiently for our VIP tickets…

See you there legends yewww!

 

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

 

Where the magic happened

Where the magic happened

The full line-up

The full line-up

Prosthetic Reality: An Augmented Reality Art Book

Artist and comic creator Sutu, aka Stu Campbell hopes to change the way we interact with the world using the latest in Augmented Reality technology. His new project ‘Prosthetic Reality‘, an art book when paired with the EyeJack app brings each visual to vivid life with animation, colour and sound.

The book features 45 artists from around the world and aims to create a deeper level of artistic expression with extraordinary results. This AR technology can also be used in an exhibition setting, paving the way for art galleries in the future.

Immerse yourself into the world of ‘Prosthetic Reality’:

Sources: EyeJack, Cnet,

Byron – Don’t Spoil Us, We’ll Spoil You

Our friends and talented Swedish filmmaking duo Jonatan and Sebastian Lundmark from Rest Your Eyes Production have released a stunning promotional video which they hope will change the way that visitors see Byron Bay.

The video is supported by the Byron Shire Council with the very apt tagline, ‘Byron – Don’t Spoil Us, We’ll Spoil You’.

Rest Your Eyes Production believes in the art of storytelling through a visual medium and they have captured the spirit of the region beautifully with their dynamic combination of quality imagery with creative impact.

Go check it out for yourselves and fall in love with Byron…that’s if you haven’t already!

So Why Are We More Scared Than Ever?

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