A new app called what3words has divided the world into 57 trillion 3m by 3m squares and labelled each location with a random three word address.
How many times have you lost sight of your mates at a music festival and can’t communicate your exact location? Or had to painstakingly direct the postman to your unmarked address?
British start-up what3words have come to the rescue and have made finding precise locations much more memorable. The company claim the system is far more accurate than an address street name, house number or postcode and let’s face it none of us can easily recall lat/long coordinates!
what3words was co-founded by Chris Sheldrick who previously ran a business organising and managing large scale music events around the globe. “This whole idea came from me giving an address, let’s say of a site entrance at a festival or event venue, to a load of musicians and suppliers and seeing the carnage that ensued when people put that into whatever their mapping app or sat nav was,” says Sheldrick. “They used to show up at all sorts of places – none of which were correct.”
Having downloaded the app, we can now navigate you to our head office in Byron Bay with the 3 words, hikers.hangouts.televise. All we have to do is simply share our pin location and other users can gain detailed directions to our premises.
According to the site, a staggering 75% of the world (135 countries) suffers from inconsistent, complicated or inadequate addressing systems. This means that 4 billion people are currently off-grid. Mongolia will become the first country to adopt this new postal system which is set to dramatically improve their efficiency in terms of tourism, deliveries and e-commerce.
Many individuals and businesses are now using the platform and this will only become more widespread in line with increased investment in the company. This year, Glastonbury Festival which has a whopping capacity of 135,000 successfully implemented what3words for equipment drop-off, first aid and helping festival-goers find their tents.
The site is currently serving 9 languages worldwide with imminent plans to expand into the wider Asian market. The potential of this groundbreaking technology is mind-blowing and is quickly on its way to making the world more accessible than ever before.