July 14, 2016 Gemma Dennison

Pet influencers create pawsitive engagement for brands

Influential Online Pets

A new breed of social influencers has been born! Our furry friends are quickly rising to fame on social media and are now being scouted to feature in major brand’s advertising campaigns.

Leading Australian influencer connections agency The Remarkables Group have just launched Remarkable Pets, the first talent agency of its kind dedicated to influential online pets. The company have already gained Petbarn as a client who recognise that adorable visual content related to pets creates a feel-good factor for their audience.

According to Lorraine Murphy, Founder and Chief Furry Officer of The Remarkables “The rise of pet influencers is a marked global trend and we could see how large and engaged their audiences are. It became clear to us that this new breed of social influencers needs a business dedicated to helping them with their channels”.

Pet-lovers regularly search for hashtags such as #dogsofinstagram which has over 240 million hits worldwide while #dogsofaustralia and #catsofaustralia have been searched more than 150,000 times in Australia.

While this may seem far-fetched at first, there are heaps of reasons to embrace this new trend. A lot of brands are beginning to reach out to pets as influencers because dogs and cats inspire a warm, fuzzy feeling and brands want their ads to make people happy too. Pet-related content accumulates high reach and engagement along with overwhelmingly positive sentiment which makes for a winning recipe for brands to affiliate themselves with.

Remarkable Pets are now representing the following popular animal influencers who are the purrfect antidote on a ruff day; Annie Paddington (@AnniePaddington), Lulu and Finn (@LuluandFinn), Frost Official (@frostofficial), Mr Biscuit the Pug (@mrbiscuitthepug), Nigella the Pug (@nigellathepug), Life of Jinkee (@lifeofjinkee), Albus Greybeard (@albusgreybeard) and Bacon Cup @baconcup.

Why not paws for a minute and watch this video to find out more.

Source – Mumbrella

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