It’s a conundrum, isn’t it? You know that you need to be using social media to grow your business and reach new markets, but you reckon that the time it takes to monitor, contribute and commit to social media would actually eat in your precious workflow.
Don’t fear it. Do it.
In their 2012 Industry Report, SocialMediaExaminer.com raised the question of time management (and many other valid enquiries) and concluded that really, there are three questions you should be asking to ensure that your time using social media is spent effectively:
- What are the regular activities that I should structure into my day/week?
- How do I plan my team’s social media time more effectively?
- What tools can help me maximise my time spent on social media?
A significant 59% of marketers are using social media for 6 hours or more and 33% for 11 or more hours weekly. Interestingly, those with more years of social media experience are actually spending more time each week conducting their social media activities. From this, we can deduce that the time spent is considered a valuable contribution to the business. Certainly a better use of time than crossing the city in peak hour traffic for a single client meeting, when they (and others) can be reached and connected via social media platforms.
The increased fans, improved search rankings and reduced marketing expenses are all benefits that are worth allocating a few hours of your day to, aren’t they? By scheduling your social media time, establishing a bit of a routine and utilising the many tools available to time-shift posts and drip-feed your social media contributions, you’ll find that these benefits may actually save you time!