New Beach Media

Digital Media info for everyone

Read our Blog

The Geeky Place – God of Wars Best Review.

I’m a gamer, otherwise known as a man-child.

It’s a well-known fact here in the office I love gaming, in the very little spare time I have (I also love zombie movies, anything Star Wars and pretty much anything that makes my wife’s eyes roll). So when I am interested in a game, I like to check out the reviews to make sure I am getting bang for my buck.

Enter videogamedunky. This guy pushes out no-nonsense reviews of new games and does not hold back. Which doesn’t always work in his favour as brands are a bit hesitant to send him anything to review in case he tears it to shreds. His take on the latest God of War is informative, yet he gives it a good bollocking where needed.

Check out his review below, I’ll be purchasing this bad boy for sure.

Future Dreamers Girls Club House | 3D Virtual

We’ve been hitting the ground running with our new virtual offering but whilst we’re working hard we always want to make sure we’re giving back to the local community and our new tech was the perfect way to do that. We visited our friends over at Future Dreamers to offer them a virtual tour of their house pro bono so all the locals could immerse themselves in their environment and find out what it’s like to visit this not for profit girls club. Check out the incredible space below.



Do you have a space you want digitalised? Get in touch to find out how we can create an amazing online experience for you.

Daisy Crawford | +61 405 636 972

daisy@newbeachmedia.com

Five Breakthrough Technologies That Will Change the World

Over the next five years, the world as we know it will undoubtedly transform.

We only have to look back five years to see how our tech, devices, language and our very behaviour has changed quite dramatically. Adoption of the share economy, the Internet of Things, facial recognition, Siri, peak social media … they all seemed far-fetched in 2013, but are part of our daily lives now.

With this rapid rate of change evident, it’s interesting to unveil predictions of what may come in the next half decade.

IBM’s flagship conference Think 2018 is a first-of-its-kind technology conference being held this week in Las Vegas. With live broadcasts, real-time sessions and some really bloody bright minds delivering keynotes, it’s a pretty revolutionary series of events.

Kicking off the conference was a ‘Science Slam’ : Unveiling 5 Breakthrough Technologies That Will Change the World which was fascinating to watch live and is available to view in replay here.  Five expert speakers delivering short narrative stories, which are a great way to engage with an audience (live or online) in five-minute bursts of informal talks.  Like speed-dating a TED talk.

Obviously, having IBM scientists & researchers delivering speeches at an IBM conference is akin to marketing ice to eskimos. There’s a lot of back-patting and optimism contained in the content.  But there are also some genuinely revolutionary breakthroughs being discussed.

Get ready for these five changes to the world as we know it:

1. Blockchain & crypto-anchors

Blockchain Crypto AnchorsCounterfeiting of products, ingredients and pharmaceuticals is a global problem. Using trusted technology such as blockchain, crypto-anchors will halve the number of counterfeit goods that contribute to health and safety issues. 

Embedded in products, in the DNA in rice, in the very weave of paper, crypto-anchors cannot be cloned. Its ‘uniqueness’ can be recognised by A.I.

Used to authenticate medicine, food or genuine car parts, this tech has the ability to save lives. 

2. New Encryption Techniques

Cecilia Boschini explained how Lattice based cryptography can provide a full upgrade of security structures so that not even quantum computers could crack the code. Using unexpected applications of number theory & math, she describes it as “the art of designing protocols to protect data”  

3. Robot powered AI microscopes

Who knew that plankton could be our heroes?

Plankton produce 2/3rds of the oxygen we breathe and they live in a complex eco-system that’s hard to observe. Under threat from a variety of human activities, such as plastic pollution, scientists are finding that they are not faring well.

In the next 5 years we’ll be able to monitor them in their own environment by using AI and remote sensing technologies (like the ones that are already in phone camera sensors that drive face-recognition) to build tiny microscopes to alert scientists before possible catastrophe.

4. Bias in AI data sets

In a world where people are increasingly retreating into their own filter-bubbles (thanks, Facebook), we can understand the importance of inclusion and diversity in shaping AI.

Francesca Rossi is an AI researcher who regularly consults with philosophers, ethicists, scientists, educators & economists and believes that a multi-disciplinarian environment is crucial in understanding and contributing to the issues.

If we want our AI systems to contribute to human society, then it’s important to eradicate the bias that humans can bring (even if it’s unconscious) and train that data to detect and mitigate bias in systems.  She closes in saying that by improving AI, we might just improve ourselves.

Deep. 

AI, data

5. Quantum computers

Dr Talia Gershon explains some new ways of building systems and scalable technologies through quantum computing that will require a whole range of breakthroughs across STEM disciplines… and fundamentally change the way we think.

quantum computingPredictions of quantum theory entering mainstream teachings go some way to show how we will soon change the way we think, and then adopt quantum computing through their IBMq network.This is their industry-first initiative to build commercially available universal quantum computers for business and science.

The theory – and background physics behind quantum – are a total mind-melt and could explode your head if you’re not careful.  We’ve been trying to keep up on this deep, deep topic for a while now… but as Dr Gershan helpfully explains, it’s not possible to apply classical thinking to quantum. Linear, logic thinking just doesn’t work here.

That’s a relief.

 

This science slam at IBM’s 2018 Think Conference was a thought-provoking glimpse into the inevitable changes that will take place in technology between now and 2023. We look forward to finding more insights and inspiration over the coming days of the event… and over the coming years in our world.

New Beach Virtual | 3D Virtual Tours

We are now open for virtual reality business!

At New Beach, we’re always looking to give our clients and customers the most innovative digital solutions so we’re excited to announce that we now can offer 3D Virtual Reality tours as part of our services.

3D TOURS ARE 4X MORE ENGAGING THAN VIDEO

3D tours are the most engaging way to increase leads by showcasing your living, event venues, commercial or tourist attraction spaces.

Real Estate 3D Tours have shown to increase inquiries 80% with an average of 52% increased time on a listing.

Check out our virtual reality 3D tour below with our client Rockinghorse Studios. And the best part? All our 3D Virtual tours come with virtual reality enabled technology, which means you can put those swanky goggles on and really get to know a space! Get in touch today to find out how we can get your business in the virtual reality game!


Contact Details:
Daisy Crawford | +61 405 636972
daisy@newbeachmedia.com

The state (and stats) of Social : Sensis Report 2017


Social Media Stats

It’s that time of year when digital geeks and Social Media addicts like us get their fix of the stats, graphs & shiny percentage growths from their ‘enabler’, the Sensis Social Media Report.

What we most love about this trusty research, apart from its concise nature and easy-to-eat graphics, is that it reports specifically (and thoroughly) on the state of social media in Australia.  As with many pursuits, we do things differently in this wide land. It’s great to have fresh insights into the usage, adoption and other trends across the social platforms by our own audiences and brands.

Gathering information from 800 consumers and 1100 Australian Businesses, the report delivers some interesting figures on the growth of Social Media in Australia and on how people are using it.  Most tellingly, 8 in 10 Australians are on social, a climb of 10 points since 2016.  Also worth noting are the times of day when people here are using social media. We froth on intel like this… it guides us in the scheduling and posting of content for our brands, allowing us to gain maximum reach at the best times.

 

 

Australian Social Media Usage

Source: Sensis Social Media Report 2017

 

When it comes to brands and big businesses, it’s reported that Aussie users show “increased levels of trust for brands that interact with customers in a positive way on social media (up from 52% to 64%) and businesses with engaging and relevant content (up from 52% to 63%).”

There are growing indicators that people are more likely to check out a brand’s social media vibe before making a purchase, too. When people were asked what was most likely to deter them from following a brand, ‘irrelevant content’, ‘too many ads’ and ‘excessive content’ were the reasons given.

 

As to why people are following, conversing and engaging with brands on social, well the reasons differ:

Reasons for following brands on Social Media

Source: Sensis Social Media Report 2017

For brands, the objectives are somewhat clearer: “The leading reason why businesses use social media is to assist the marketing and sales function. Providing a line of contact is also a relatively influential factor. ”  For our beloved brands, it’s a similar story: having platforms where that 2-way communication can exist, as well as getting authentic & entertaining content out to targeted audiences is invaluable.

An interesting stat that we found validates our efforts (Yay us!!) is that 100% of Large Businesses who outsource their social strategies are trusting them to a Digital, Web or Internet Agency (such as New Beach Media ), over PR agencies or Specialist Social Media agencies.

Makes sense, really.

To produce the kind of content that gets the right reactions, having a full service agency with a nimble team is desirable. With the ability to shoot, create, post, boost & report, we really are the ‘one-stop shop’ that bigger brands are seeking.

 

Large Businesses Outsource Social Media

Social Media Budget Allocation

Source: Sensis Social Media Report 2017

 

Platforms

 

The full 2017 Sensis Social Media Report is a worthy read, even if your eyes normally glaze over at stats. It serves as an insightful guide of how we ride this behemoth wave that is Social Media in Australia.

You won’t believe what Facebook is doing to clickbait

See what we did there?

If you’re like us and are tired of seeing misleading and sensational headlines such as “Two strangers were asked to pose in a photograph together. You won’t believe what happened next”, then you’ll welcome Facebook’s latest announcement.

Once again, Facebook are cracking down heavily on clickbait articles and your news feed is about to be given a well-deserved reality check.

In a bid to reduce exaggerated stories and fake news, the following 3 updates have been introduced:

  • Clickbait will now be taken into account at the individual post level in addition to the domain and page level.
  • Examine two separate signals — Whether a headline withholds information or if it exaggerates information separately.
  • Anti-Clickbait filters will be tested in additional languages.

In essence, Facebook are more determined than ever to push clickbait posts lower in the News Feed to create space for authentic communication.

Facebook says its new effort is an improved one because it looks at clickbait-detecting signals on individual posts rather than determining if a post or page is guilty of a number of joint factors. This is monitored in a way similar to email spam filters. According to the engineering team at Facebook, a team reviewed thousands of headlines to identify large sets of clickbait headlines. From there, they identified what phrases are commonly used in clickbait headlines that are not used in other headlines.

What does this means for brands? Publishers that depend on reeling users in with clickbait headlines and false link articles should expect their reach to take a dramatic hit. To avoid an impact from these changes, pages should refrain from posting headlines that withhold information required to understand the content of the article and headlines that exaggerate the article to create misleading expectations.

It is recommended that brands are aware of Facebook’s publishing best practices when posting for optimum results.

The Splendour in the Grass 2017 line-up has just dropped!

You like our handy work?? Yep we produced this super slick video in association with Splendour in the Grass 2017 & Secret Sounds to drop this year’s epic line-up! We’re so stoked for headliners The XX, Queens Of The Stone Age, LCD Soundsystem, Royal Blood, Haim and Sigur Rós to take over the North Byron Parklands this July.

It was rad working with artist Lee McConnell to create this masterpiece. The stop motion clip was filmed in one night and then painted straight over at 4am in the morning – that’s a helluva lot of coffee!!! Does this officially make us crew? Let’s just say we’ll be waiting patiently for our VIP tickets…

See you there legends yewww!

 

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

 

Where the magic happened

Where the magic happened

The full line-up

The full line-up

Prosthetic Reality: An Augmented Reality Art Book

Artist and comic creator Sutu, aka Stu Campbell hopes to change the way we interact with the world using the latest in Augmented Reality technology. His new project ‘Prosthetic Reality‘, an art book when paired with the EyeJack app brings each visual to vivid life with animation, colour and sound.

The book features 45 artists from around the world and aims to create a deeper level of artistic expression with extraordinary results. This AR technology can also be used in an exhibition setting, paving the way for art galleries in the future.

Immerse yourself into the world of ‘Prosthetic Reality’:

Sources: EyeJack, Cnet,

Byron – Don’t Spoil Us, We’ll Spoil You

Our friends and talented Swedish filmmaking duo Jonatan and Sebastian Lundmark from Rest Your Eyes Production have released a stunning promotional video which they hope will change the way that visitors see Byron Bay.

The video is supported by the Byron Shire Council with the very apt tagline, ‘Byron – Don’t Spoil Us, We’ll Spoil You’.

Rest Your Eyes Production believes in the art of storytelling through a visual medium and they have captured the spirit of the region beautifully with their dynamic combination of quality imagery with creative impact.

Go check it out for yourselves and fall in love with Byron…that’s if you haven’t already!

Instagram Stories | A Feature To Rival Snapchat

Instagram has boldly taken a leaf out of Snapchat’s book by launching a new Stories feature which allows users to upload photo/video content with a 24-hour lifespan.

Dubbed as “Snapchat for adults“, Instagramers can now share multiple moments in the form of a personalised story. Instagram has always prided itself on being a highly-curated platform dominated by design-led, stylised imagery. With this new feature, users can now continue to update their followers in a more reactive way without the worry of producing perfectly filtered content that has a shelf life.

At the top of your news feed, you should now be able to see featured stories from the people you follow. A colourful ring appears around a user’s profile photo when they’ve posted a story. Simply, tap to view. You can replay these 10-second stories as many times as you like within the 24-hour window and can react to the content via direct message. Stories can be shared privately with a friend or publicly to your followers.

It all sounds very familiar doesn’t it? When confronted about the feature being a blatant rip-off of Snapchat Stories, Instagram CEO Kevin Systrom responded to Techcrunch “They deserve all the credit,” but insisted “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

Facebook acquired Instagram back in 2012 for $1 billion, and attempted to buy Snapchat for $3 billion in 2013; an offer which was rejected by Snapchat CEO Evan Spiegel. It appears they’ve found a way around this bump in the road with Instagram Stories; combining two app features into one! Instagram has great appeal for marketers as it boasts a much broader reach than Snapchat with 300 million daily users and access to all demographics. The app has also been developed into a brand-friendly interface with the recent rollout of business profiles and the introduction of sponsored ad campaigns and analytics. Brands can now continue to nurture the mature audience that they’ve grown on the platform and engage with them in a more visually candid and memorable way.

It will be interesting to see how this new format plays out and how brands will integrate ephemeral marketing into their social media strategy. Digital storytelling continues to evolve and there has been an evident shift in the demand for real-time content consumption and behind-the-scenes snapshots. Today’s audiences identify most with authentic brand communication and relatable, user-generated content. Instagram Stories now provides a golden opportunity for brands to leverage digital influencers to create a more personal and trustworthy feel to their content.

what3words pinpoint your location?

A new app called what3words has divided the world into 57 trillion 3m by 3m squares and labelled each location with a random three word address.

How many times have you lost sight of your mates at a music festival and can’t communicate your exact location? Or had to painstakingly direct the postman to your unmarked address?

British start-up what3words have come to the rescue and have made finding precise locations much more memorable. The company claim the system is far more accurate than an address street name, house number or postcode and let’s face it none of us can easily recall lat/long coordinates!

what3words was co-founded by Chris Sheldrick who previously ran a business organising and managing large scale music events around the globe. “This whole idea came from me giving an address, let’s say of a site entrance at a festival or event venue, to a load of musicians and suppliers and seeing the carnage that ensued when people put that into whatever their mapping app or sat nav was,” says Sheldrick. “They used to show up at all sorts of places – none of which were correct.”

FullSizeRenderHaving downloaded the app, we can now navigate you to our head office in Byron Bay with the 3 words, hikers.hangouts.televise. All we have to do is simply share our pin location and other users can gain detailed directions to our premises.

According to the site, a staggering 75% of the world (135 countries) suffers from inconsistent, complicated or inadequate addressing systems. This means that 4 billion people are currently off-grid. Mongolia will become the first country to adopt this new postal system which is set to dramatically improve their efficiency in terms of tourism, deliveries and e-commerce.

Many individuals and businesses are now using the platform and this will only become more widespread in line with increased investment in the company. This year, Glastonbury Festival which has a whopping capacity of 135,000 successfully implemented what3words for equipment drop-off, first aid and helping festival-goers find their tents.

The site is currently serving 9 languages worldwide with imminent plans to expand into the wider Asian market. The potential of this groundbreaking technology is mind-blowing and is quickly on its way to making the world more accessible than ever before.

watch.this.space.

https://vimeo.com/112227335

Source – what3words, Collective Hub, The Guardian

Introducing The World’s First Action Sports Smartwatch

The evolution of wearable smart technology is enabling us to stay connected like never before! Purposely built for surf and snow, Nixon with the help of pro team-riders have developed the world’s first action sports smartwatch “The Mission“. Powered by Google Android, this groundbreaking durable smart technology is paving the way for ultimate functionality that can withstand the elements in any environment.

Along with displaying live surf and snow forecast information which updates in real-time as conditions change, it is also a complete smartwatch platform which allows the user to fully customise its functionality and features by installing 3rd party apps. To set up, you simply download the Android Wear app to your Android or iOS smartphone, and pair the Mission in a few quick steps.  Trace technology also allows users to track sessions and easily view stats during activity.

According to Nixon’s product manager Nick Everist, “We needed a watch that could keep up with us no matter where our days took us. In the ocean, on the snow, in the office, or a night out. Standard smartwatches are super delicate, and definitely can’t keep up with our lifestyle. The Mission is an all-terrain vehicle for the wrist. It’s the only 10atm / 100 meter smartwatch – built with super tough materials, solid stainless steel, fiber re-inforced nylon, and super thick Gorilla Glass.”

Watch the clip below to see the next generation smartwatch in action.

https://vimeo.com/159184936

Source – Magicseaweed

Influential Online Pets
Influential Online Pets

Pet influencers create pawsitive engagement for brands

A new breed of social influencers has been born! Our furry friends are quickly rising to fame on social media and are now being scouted to feature in major brand’s advertising campaigns.

Leading Australian influencer connections agency The Remarkables Group have just launched Remarkable Pets, the first talent agency of its kind dedicated to influential online pets. The company have already gained Petbarn as a client who recognise that adorable visual content related to pets creates a feel-good factor for their audience.

According to Lorraine Murphy, Founder and Chief Furry Officer of The Remarkables “The rise of pet influencers is a marked global trend and we could see how large and engaged their audiences are. It became clear to us that this new breed of social influencers needs a business dedicated to helping them with their channels”.

Pet-lovers regularly search for hashtags such as #dogsofinstagram which has over 240 million hits worldwide while #dogsofaustralia and #catsofaustralia have been searched more than 150,000 times in Australia.

While this may seem far-fetched at first, there are heaps of reasons to embrace this new trend. A lot of brands are beginning to reach out to pets as influencers because dogs and cats inspire a warm, fuzzy feeling and brands want their ads to make people happy too. Pet-related content accumulates high reach and engagement along with overwhelmingly positive sentiment which makes for a winning recipe for brands to affiliate themselves with.

Remarkable Pets are now representing the following popular animal influencers who are the purrfect antidote on a ruff day; Annie Paddington (@AnniePaddington), Lulu and Finn (@LuluandFinn), Frost Official (@frostofficial), Mr Biscuit the Pug (@mrbiscuitthepug), Nigella the Pug (@nigellathepug), Life of Jinkee (@lifeofjinkee), Albus Greybeard (@albusgreybeard) and Bacon Cup @baconcup.

Why not paws for a minute and watch this video to find out more.

Source – Mumbrella

The future of social video | Infographic

There’s no doubt about it, video is dominating social platforms like never before.  As production becomes cheaper, faster and shorter, increased numbers of marketers and SMB owners are telling their story through compelling video content.

Animoto have released findings from a report surveying 1,000 professional marketers and 1,000 SMB owners. It was discovered that:

  • 5% of professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.
  • More than 60% of pro marketers and SMB owners say they plan to increase investment in video next year.

Facebook is believed to be the most impactful channel to host video content with 8.4x higher engagement than any other platform. 44% of SMB owners and marketers plan to spend money to promote video content on Facebook in the next 12 months.

YouTube remains strong and is currently the second most popular video distributor with 4% of pro marketers and 18.5% of SMB owners planning to invest in paid advertising on the channel within the next year.

Mobile has also skyrocketed with Instagram ranking as the top choice for video sharing. More marketers view Instagram videos as important, and are 1.5x more likely to spend money on Instagram videos than SMB owners. Brands and publishers are constantly experimenting with new video platforms and are seeking that competitive edge when using video as a promotional tool.

The following infographic illustrates the findings from the report and visually maps out where social video will lead marketers next!

 

Social Video Infographic

Social Video Infographic

 

Source – Animoto

Pokémon GO craze lands in Australia

The launch of the widely anticipated Pokémon GO app has taken Australia by storm. Aussie gamers are obsessing over the new AR (Augmented Reality) experience which opens up a universe of Pokémon to find, catch, trade, and battle on your mobile device. Pokémon GO tracks your GPS information to allow players to challenge Pokémon in real-life locations such as your own neighbourhood. The characters are animated right into your surroundings using your phone’s camera bringing this immersive gaming experience to the next level.

Pokéfans are now taking to the streets all over the country in an attempt to capture these virtual monsters and compete with other users in genuine scenarios. The highly addictive game has been downloaded over 100,000 times by Australians since its release.

 

Pokémania outside the Sydney Opera House  Photo: Peter Rae

Pokémania outside the Sydney Opera House
Photo: Peter Rae

What makes this gaming phenomenon stand-out is the fact that it promotes real-world discovery and interaction with a community outside of the house.

Yesterday, over 1,000 budding Pokémon trainers gathered for a #pokéGOwalk event at Sydney Opera House in an epic bid to ‘Catch Em’ All’. Content Manager of Oz-Comic Con and one of the organisers of the Pokémon Go Walk, Guy ‘Yug’ Blomberg commented that “Although players had their heads down in their smartphones, it was still something of a social experience. Wherever rare Pokémon appeared, people would call out and crowds would gather. The abundance of lures, which attract the creatures, meant there were plenty to choose from.”

To complement the mobile app, Nintendo are launching a wrist-worn wearable called Pokémon GO Plus. This device will assist to preventing users from wandering into traffic when hunting a nearby Charizard.

It’s safe to say, the use of our smartphone’s location services are becoming more and more sophisticated in terms of gathering information and creating personalised user experiences. It looks like there are interesting times ahead in the tech world and we’re fascinated to see where these innovations lead to next. We will be watching this space to identify future opportunities for brands to integrate these technologies with how they target and communicate with their audience.

Sources – Mashable, Sydney Morning Herald

 

 

ROAM-E | SELFIES HAVE REACHED NEW HEIGHTS

Aussie-made ROAM-e is the world’s first flying selfie drone with built-in facial recognition. The invention is the brainchild of 27-year-old Australian entrepreneur Simon Kantor and his Sydney based startup IoT Group. Described as a selfie stick on steroids, the camera is designed to fly out in front of you, capturing 360-degree photos and videos as you walk, run, dance, ski, you name it!

Light and compact, the ROAM-e doesn’t resemble your average drone; it looks more like a flying water bottle. “It follows you from in front of you, not behind. It follows your face,” Mr Kantor said. “You’d never take a selfie from the back of your head,” he added.

Aussie entrepreneur Simon Kanter

Aussie entrepreneur Simon Kanter

ROAM-e remembers you by taking a 180-degree “fingerprint” of the front side of your face. The device will follow you for up to 20 minutes in the air and charges in just two hours! Operated through your smartphone with live streaming capabilities, you’ll never miss a moment of the action.

“Since its launch, we have been working with retailers locally and globally and production is gearing up now with early production units expected to be ready by early August, ramping up to 50,000 per week to meet demand in Australia, Japan and the US,” Mr. Kantor said.

Like it or not, it looks like the selfie evolution is here to stay. We predict ROAM-e will be top of the Christmas list this year and we’re stoked to see the results and in particular how the device will impact the extreme sports industry.

Source – The Australian, ROAM-e

 

FACEBOOK NEWS FEED TO FAVOUR FRIENDS OVER BRANDS

Facebook have announced the latest shake-up with its news feed algorithm. The social media giant will now give priority to posts from friends and family over news articles from publishers in order to create a more personalised user experience.

According to Adam Mosseri, Product Manager of Facebook’s News Feed team, the latest tweak followed the discovery that users felt posts from friends were being “drowned out” by publishers. Facebook has become a digital newspaper for many users, who spend an average of 50 minutes a day on the social network. As a result, publishers often post hundreds of items a day flooding the news feed. Friends, by contrast, post just a few times a week, Mr. Mosseri said.

How will this change affect brands? Facebook expects the update to result in a decline in reach and referral traffic for some publishers. However, the company noted that if most of a page’s traffic is driven by users sharing the page’s content, they will experience less of a traffic dip than those whose views come directly from page posts. Thankfully, sponsored posts are treated separately and this change won’t influence how often advertisements are seen by the target audience.

As an agency, we will be keeping a close eye on how this restructure impacts our brand’s relevancy scores. At this time,  New Beach Media are still seeing strong levels of engagement for our clients as we focus on delivering compelling content which is highly shareable. Perhaps, we can use this change to our advantage by continuing to share inspirational, informative and entertaining stories with our fans and in turn, drowning out the disingenuous clickbait so often posted by publishers. Moving forward, the key to maintaining high levels of reach and engagement is through authentic, meaningful communication which resonates with the audience.

Source – Adage, Facebook Newsroom

Skuff TV signs with new smart TV partner.

Skuff TV on Smart TVs

 

Skuff TV has been on a steady growth path for the last 2 years since the launch of its new 24/7 live stream on iinet. Recently both the linear stream and our video on demand (VOD) offering has been picked up by a number of Smart TV manufacturers and UI developers making our Skuff TV – Smart TV app and media available across a wide range of smart TVs, including  Sony, Vestel, TCL, Skyworth. Oncorp, TiVo and limited Samsung TVs.

Watch this space, more news coming soon……

 

Ever had a tingle go viral?

Well, we just did.   In a good way.

As part of our regular community conversation with followers and fans of our client Original Source‘s Facebook Page, our turbo-powered Social Media Ninja, Rhys Morrow reacted with his trademark speed and on-brand wit when he saw this comment from a fan with a burning issue:

Dear original source australia after buying a bottle of your mint and tea tree body wash. I began to wash my private parts, i started to notice a sudden light tingling on my ballsack witch withing 30 second had truned it to a light burning as i started to wash the body wash off it had occurred to me that the burning feeling had spread to my other private parts including my asshole and foreskin. Alltho now my balls smell like a peppermint slice it was not worth trying to wash my balls off in the sink with cold water for 5 minutes … Just a head up for further conplants yours truly Hugh Glashoff

[Hugh’s typo’s, not ours ]


Facebook Post Burning Balls

 

Never one to miss a beat  (in this case, literally), Rhys responded to Hugh’s tender plight in the friendly, authentic and fun-loving voice that he’s perfected over the two years we’ve been speaking on behalf of OS on their social platforms. He nailed it:

“Cheers for the in-depth message Hugh. Our Mint & Tea Tree definitely has some TINGLE to it. We’re sorry to hear about your nether regions. We do recommend not to leave on your privates for too long. How can we make it up to you. Maybe a different flavour?”

Original Source Mint Response

 

Well, it went nuts.

At time of publishing this post, it’s had over 26,000 likes
Over 12,000 comments
and over 3,000 shares
Rhysy’s response has had over 15,000 likes in itself
(and OS has had over 1,400 page likes from it so far)

 

It’s also been picked up by the Daily Telegraph, news.com.au (home pages of both), smartcompany.com.au and as we type, on The LAD Bible.

original-source-facebook-post-tingle-mint-ballsViral Post Burning Balls

 

Now Original Source are well aware that their very popular and rather tingling Mint & Tea Tree shower gel is somewhat, ahem, disruptive. It’s a common topic of discussion on their social platforms and in posts such as this.  It certainly gets the fans creatively describing their shower experiences and inquisitive purchasers eager to see what the fuss is about.

What we love about Original Source is that, as a fun, straight-talking, loud & proud brand, they are willing to adopt new methods of reaching out to their core consumers. In having real-time, authentic conversations with the likes of Hugh and his tingly bits, we’re giving people a chuckle, a story to tell and above all, making the product memorable.

 

“It’s the latest example of the way businesses big and small are increasingly using humour to respond to customer complaints on social media.
… In this case, he made a complaint but he did it in a joking way. So it’s appropriate in that case to follow the tone set by the consumer. But they did do the right thing in that they dealt with it seriously as well by saying how can we make it up to you. Had they not done that, then that would have been a fail.”
-smartcompany.com.au

 

One Stop Shop - Media Agency: Byron Bay

Give us a shout, or swing by, the coffee's on us!