You won’t believe what Facebook is doing to clickbait

See what we did there?

If you’re like us and are tired of seeing misleading and sensational headlines such as “Two strangers were asked to pose in a photograph together. You won’t believe what happened next”, then you’ll welcome Facebook’s latest announcement.

Once again, Facebook are cracking down heavily on clickbait articles and your news feed is about to be given a well-deserved reality check.

In a bid to reduce exaggerated stories and fake news, the following 3 updates have been introduced:

  • Clickbait will now be taken into account at the individual post level in addition to the domain and page level.
  • Examine two separate signals — Whether a headline withholds information or if it exaggerates information separately.
  • Anti-Clickbait filters will be tested in additional languages.

In essence, Facebook are more determined than ever to push clickbait posts lower in the News Feed to create space for authentic communication.

Facebook says its new effort is an improved one because it looks at clickbait-detecting signals on individual posts rather than determining if a post or page is guilty of a number of joint factors. This is monitored in a way similar to email spam filters. According to the engineering team at Facebook, a team reviewed thousands of headlines to identify large sets of clickbait headlines. From there, they identified what phrases are commonly used in clickbait headlines that are not used in other headlines.

What does this means for brands? Publishers that depend on reeling users in with clickbait headlines and false link articles should expect their reach to take a dramatic hit. To avoid an impact from these changes, pages should refrain from posting headlines that withhold information required to understand the content of the article and headlines that exaggerate the article to create misleading expectations.

It is recommended that brands are aware of Facebook’s publishing best practices when posting for optimum results.

FACEBOOK NEWS FEED TO FAVOUR FRIENDS OVER BRANDS

Facebook have announced the latest shake-up with its news feed algorithm. The social media giant will now give priority to posts from friends and family over news articles from publishers in order to create a more personalised user experience.

According to Adam Mosseri, Product Manager of Facebook’s News Feed team, the latest tweak followed the discovery that users felt posts from friends were being “drowned out” by publishers. Facebook has become a digital newspaper for many users, who spend an average of 50 minutes a day on the social network. As a result, publishers often post hundreds of items a day flooding the news feed. Friends, by contrast, post just a few times a week, Mr. Mosseri said.

How will this change affect brands? Facebook expects the update to result in a decline in reach and referral traffic for some publishers. However, the company noted that if most of a page’s traffic is driven by users sharing the page’s content, they will experience less of a traffic dip than those whose views come directly from page posts. Thankfully, sponsored posts are treated separately and this change won’t influence how often advertisements are seen by the target audience.

As an agency, we will be keeping a close eye on how this restructure impacts our brand’s relevancy scores. At this time,  New Beach Media are still seeing strong levels of engagement for our clients as we focus on delivering compelling content which is highly shareable. Perhaps, we can use this change to our advantage by continuing to share inspirational, informative and entertaining stories with our fans and in turn, drowning out the disingenuous clickbait so often posted by publishers. Moving forward, the key to maintaining high levels of reach and engagement is through authentic, meaningful communication which resonates with the audience.

Source – Adage, Facebook Newsroom

Skuff TV signs with new smart TV partner.

Skuff TV on Smart TVs

 

Skuff TV has been on a steady growth path for the last 2 years since the launch of its new 24/7 live stream on iinet. Recently both the linear stream and our video on demand (VOD) offering has been picked up by a number of Smart TV manufacturers and UI developers making our Skuff TV – Smart TV app and media available across a wide range of smart TVs, including  Sony, Vestel, TCL, Skyworth. Oncorp, TiVo and limited Samsung TVs.

Watch this space, more news coming soon……

 

LifePaint – Saving Cyclists in the UK

 

For all those busy people living in big cities you realise that driving too and from work or using public transport is a bit of a pain (and slow). So the next best option to cycle to work. Plenty of us do it, but this is extremely so in the UK with millions of people living in London. Sometimes public transport makes you feel like you could walk to work faster.

So if you are a cyclist commuting every day to work then you know about the dreaded night time ride home. Even with your flashing red lights and reflective vest (if you wear one) you are still hard to see by drivers on the road.

Car manufacturer Volvo have come up with an ingenious idea to make you all more visible. They have created “LifePaint“.

LifePaint

 

“Life Paint is a unique reflective safety spray. Invisible by daylight, it glows brightly in the glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not affect the colour or surface of your chosen material, lasting for approximately one week after application.”

 

 

Sources – Volovolifepaint.com

Rhys Morrow

Social Media Strategist

Twitter Video is Coming to You.

You may have heard a while back that Twitter is will accept clips up to 30 seconds long. The wait is over.

The function of Twitter video is not that unlike Instagram so we will all have no trouble using this one.

Twitter says –

“Tweets have been more than 140 characters for some time. The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files and videos from some of the world’s most recognizable figures and brands. And starting today, everyone will soon be able to seamlessly capture, edit and share videos right from the Twitter app, too.”

“We designed our camera to be simple to use so you can capture and share life’s most interesting moments as they happen. In just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app. Viewing and playing videos is just as simple: videos are previewed with a thumbnail and you can play them with just one tap.”

 

video_blog_image

 

“Our unique mobile video camera and inline editing experience lets you capture and share videos up to 30 seconds in an instant. Twitter for iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on our Android app soon). Here’s more information on the new mobile video camera.”

For more info head on over to the Twitter Blog

Source – Twitter Blog

 

Rhys Morrow

Digital Media Guy

The Hendo Hoverboard

 

 

The Hendo Hoverboard

 

Back To The Future 2. Yep, it’s almost a reality. Well if you have a big piece of steal on the ground it is. The Hendo Hover board is pretty much a giant magnet but it still hovers so in our mind we’re thinking SUCCESS.

So how much will your very own overboard set you back? $10,000 folks. “THE HENDO HOVERBOARD: All yours – you will own one of the world’s first 10 production hoverboards. Smile widely as you glide past scores of envious faces. You will be presented the hoverboard at our 10/21/2015 event, where you will have VIP access (well, you’ll actually be a VIP). However, you can also come to Hendo HQ to pick it up in person after that date, or we will arrange to have it delivered to you. And yes, of course you get a T-Shirt and Magnets/Stickers as well.”

For more info head on over to Kickstarter

 

Source – Hendo Hoverboard Kickstarter

 

Rhys Morrow

One man who desperately wishes hoverboards were real.

 

 

Nixie – The Drone You Attach To Your Wrist

Nixe

 

This has to be one of the best entries into Intel’s Make It Wearable Challenge. Nixie is a wearable drone that with a flick of your wrist will fly, turn around, take a picture of you and then fly back to your wrist.

“You should be able with a gesture to tell the quadcopter to unfold,” says Nixie team leader Christoph Kohstall. “Then it’s going to take off from your wrist. It knows where you are, it turns around, takes a picture of you, comes back. You can catch it from the air and put it back on your wrist.”

For more information on the competition and the other finalists, head on over to –  Make It Wearable Challenge

 

Source – Digital Trends, Intel

 

 

Rhys Morrow

Social Strategist

 

Are You Breaking Facebook Law

So Facebook has changed their promotional guidelines. So many things that were once frowned upon by Facebook are now legal.

Businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

While it is now OK to ask people to submit names of a new product in exchange for a chance to win an prize. It is NOT ok to ask people to tag themselves in pictures of a new product for a chance to win.

Socially Stacked have come up with the best way to give you all the information on the new promotional guidelines with a great Infographic (we love a good Infographic).

 

Facebook Promotional Laws

 

Rhys Morrow

Social Ninja

Standard Blog Post With All The Trimmings

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Our Trip in Brooklyn

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Standard Post without Image

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very PINTERESTing facts

Found this online and thought you might want to see these facts about Pinterest.

One of the biggest reasons I see this being of value to different brands is the user engagement. We have facts to back this up too. out of all our clients, Facebook still seems to be the top referrer from Social media, but Pinterest coming a close second.

pinterest_audience_demographic_figures

The figures are well female skewed, with a high average income……. mmmm, sounds like some gold to be dug there!!!

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