You won’t believe what Facebook is doing to clickbait

See what we did there?

If you’re like us and are tired of seeing misleading and sensational headlines such as “Two strangers were asked to pose in a photograph together. You won’t believe what happened next”, then you’ll welcome Facebook’s latest announcement.

Once again, Facebook are cracking down heavily on clickbait articles and your news feed is about to be given a well-deserved reality check.

In a bid to reduce exaggerated stories and fake news, the following 3 updates have been introduced:

  • Clickbait will now be taken into account at the individual post level in addition to the domain and page level.
  • Examine two separate signals — Whether a headline withholds information or if it exaggerates information separately.
  • Anti-Clickbait filters will be tested in additional languages.

In essence, Facebook are more determined than ever to push clickbait posts lower in the News Feed to create space for authentic communication.

Facebook says its new effort is an improved one because it looks at clickbait-detecting signals on individual posts rather than determining if a post or page is guilty of a number of joint factors. This is monitored in a way similar to email spam filters. According to the engineering team at Facebook, a team reviewed thousands of headlines to identify large sets of clickbait headlines. From there, they identified what phrases are commonly used in clickbait headlines that are not used in other headlines.

What does this means for brands? Publishers that depend on reeling users in with clickbait headlines and false link articles should expect their reach to take a dramatic hit. To avoid an impact from these changes, pages should refrain from posting headlines that withhold information required to understand the content of the article and headlines that exaggerate the article to create misleading expectations.

It is recommended that brands are aware of Facebook’s publishing best practices when posting for optimum results.

The Splendour in the Grass 2017 line-up has just dropped!

You like our handy work?? Yep we produced this super slick video in association with Splendour in the Grass 2017 & Secret Sounds to drop this year’s epic line-up! We’re so stoked for headliners The XX, Queens Of The Stone Age, LCD Soundsystem, Royal Blood, Haim and Sigur Rós to take over the North Byron Parklands this July.

It was rad working with artist Lee McConnell to create this masterpiece. The stop motion clip was filmed in one night and then painted straight over at 4am in the morning – that’s a helluva lot of coffee!!! Does this officially make us crew? Let’s just say we’ll be waiting patiently for our VIP tickets…

See you there legends yewww!

 

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

Behind the scenes with New Beach Media’s Dave “Gravy” Keam and master of the paintbrush Lee McConnell

 

Where the magic happened

Where the magic happened

The full line-up

The full line-up

Prosthetic Reality: An Augmented Reality Art Book

Artist and comic creator Sutu, aka Stu Campbell hopes to change the way we interact with the world using the latest in Augmented Reality technology. His new project ‘Prosthetic Reality‘, an art book when paired with the EyeJack app brings each visual to vivid life with animation, colour and sound.

The book features 45 artists from around the world and aims to create a deeper level of artistic expression with extraordinary results. This AR technology can also be used in an exhibition setting, paving the way for art galleries in the future.

Immerse yourself into the world of ‘Prosthetic Reality’:

Sources: EyeJack, Cnet,

Byron – Don’t Spoil Us, We’ll Spoil You

Our friends and talented Swedish filmmaking duo Jonatan and Sebastian Lundmark from Rest Your Eyes Production have released a stunning promotional video which they hope will change the way that visitors see Byron Bay.

The video is supported by the Byron Shire Council with the very apt tagline, ‘Byron – Don’t Spoil Us, We’ll Spoil You’.

Rest Your Eyes Production believes in the art of storytelling through a visual medium and they have captured the spirit of the region beautifully with their dynamic combination of quality imagery with creative impact.

Go check it out for yourselves and fall in love with Byron…that’s if you haven’t already!

Instagram Stories | A Feature To Rival Snapchat

Instagram has boldly taken a leaf out of Snapchat’s book by launching a new Stories feature which allows users to upload photo/video content with a 24-hour lifespan.

Dubbed as “Snapchat for adults“, Instagramers can now share multiple moments in the form of a personalised story. Instagram has always prided itself on being a highly-curated platform dominated by design-led, stylised imagery. With this new feature, users can now continue to update their followers in a more reactive way without the worry of producing perfectly filtered content that has a shelf life.

At the top of your news feed, you should now be able to see featured stories from the people you follow. A colourful ring appears around a user’s profile photo when they’ve posted a story. Simply, tap to view. You can replay these 10-second stories as many times as you like within the 24-hour window and can react to the content via direct message. Stories can be shared privately with a friend or publicly to your followers.

It all sounds very familiar doesn’t it? When confronted about the feature being a blatant rip-off of Snapchat Stories, Instagram CEO Kevin Systrom responded to Techcrunch “They deserve all the credit,” but insisted “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

Facebook acquired Instagram back in 2012 for $1 billion, and attempted to buy Snapchat for $3 billion in 2013; an offer which was rejected by Snapchat CEO Evan Spiegel. It appears they’ve found a way around this bump in the road with Instagram Stories; combining two app features into one! Instagram has great appeal for marketers as it boasts a much broader reach than Snapchat with 300 million daily users and access to all demographics. The app has also been developed into a brand-friendly interface with the recent rollout of business profiles and the introduction of sponsored ad campaigns and analytics. Brands can now continue to nurture the mature audience that they’ve grown on the platform and engage with them in a more visually candid and memorable way.

It will be interesting to see how this new format plays out and how brands will integrate ephemeral marketing into their social media strategy. Digital storytelling continues to evolve and there has been an evident shift in the demand for real-time content consumption and behind-the-scenes snapshots. Today’s audiences identify most with authentic brand communication and relatable, user-generated content. Instagram Stories now provides a golden opportunity for brands to leverage digital influencers to create a more personal and trustworthy feel to their content.

what3words pinpoint your location?

A new app called what3words has divided the world into 57 trillion 3m by 3m squares and labelled each location with a random three word address.

How many times have you lost sight of your mates at a music festival and can’t communicate your exact location? Or had to painstakingly direct the postman to your unmarked address?

British start-up what3words have come to the rescue and have made finding precise locations much more memorable. The company claim the system is far more accurate than an address street name, house number or postcode and let’s face it none of us can easily recall lat/long coordinates!

what3words was co-founded by Chris Sheldrick who previously ran a business organising and managing large scale music events around the globe. “This whole idea came from me giving an address, let’s say of a site entrance at a festival or event venue, to a load of musicians and suppliers and seeing the carnage that ensued when people put that into whatever their mapping app or sat nav was,” says Sheldrick. “They used to show up at all sorts of places – none of which were correct.”

FullSizeRenderHaving downloaded the app, we can now navigate you to our head office in Byron Bay with the 3 words, hikers.hangouts.televise. All we have to do is simply share our pin location and other users can gain detailed directions to our premises.

According to the site, a staggering 75% of the world (135 countries) suffers from inconsistent, complicated or inadequate addressing systems. This means that 4 billion people are currently off-grid. Mongolia will become the first country to adopt this new postal system which is set to dramatically improve their efficiency in terms of tourism, deliveries and e-commerce.

Many individuals and businesses are now using the platform and this will only become more widespread in line with increased investment in the company. This year, Glastonbury Festival which has a whopping capacity of 135,000 successfully implemented what3words for equipment drop-off, first aid and helping festival-goers find their tents.

The site is currently serving 9 languages worldwide with imminent plans to expand into the wider Asian market. The potential of this groundbreaking technology is mind-blowing and is quickly on its way to making the world more accessible than ever before.

watch.this.space.

Source – what3words, Collective Hub, The Guardian

Introducing The World’s First Action Sports Smartwatch

The evolution of wearable smart technology is enabling us to stay connected like never before! Purposely built for surf and snow, Nixon with the help of pro team-riders have developed the world’s first action sports smartwatch “The Mission“. Powered by Google Android, this groundbreaking durable smart technology is paving the way for ultimate functionality that can withstand the elements in any environment.

Along with displaying live surf and snow forecast information which updates in real-time as conditions change, it is also a complete smartwatch platform which allows the user to fully customise its functionality and features by installing 3rd party apps. To set up, you simply download the Android Wear app to your Android or iOS smartphone, and pair the Mission in a few quick steps.  Trace technology also allows users to track sessions and easily view stats during activity.

According to Nixon’s product manager Nick Everist, “We needed a watch that could keep up with us no matter where our days took us. In the ocean, on the snow, in the office, or a night out. Standard smartwatches are super delicate, and definitely can’t keep up with our lifestyle. The Mission is an all-terrain vehicle for the wrist. It’s the only 10atm / 100 meter smartwatch – built with super tough materials, solid stainless steel, fiber re-inforced nylon, and super thick Gorilla Glass.”

Watch the clip below to see the next generation smartwatch in action.

Source – Magicseaweed

Pet influencers create pawsitive engagement for brands

Influential Online Pets

A new breed of social influencers has been born! Our furry friends are quickly rising to fame on social media and are now being scouted to feature in major brand’s advertising campaigns.

Leading Australian influencer connections agency The Remarkables Group have just launched Remarkable Pets, the first talent agency of its kind dedicated to influential online pets. The company have already gained Petbarn as a client who recognise that adorable visual content related to pets creates a feel-good factor for their audience.

According to Lorraine Murphy, Founder and Chief Furry Officer of The Remarkables “The rise of pet influencers is a marked global trend and we could see how large and engaged their audiences are. It became clear to us that this new breed of social influencers needs a business dedicated to helping them with their channels”.

Pet-lovers regularly search for hashtags such as #dogsofinstagram which has over 240 million hits worldwide while #dogsofaustralia and #catsofaustralia have been searched more than 150,000 times in Australia.

While this may seem far-fetched at first, there are heaps of reasons to embrace this new trend. A lot of brands are beginning to reach out to pets as influencers because dogs and cats inspire a warm, fuzzy feeling and brands want their ads to make people happy too. Pet-related content accumulates high reach and engagement along with overwhelmingly positive sentiment which makes for a winning recipe for brands to affiliate themselves with.

Remarkable Pets are now representing the following popular animal influencers who are the purrfect antidote on a ruff day; Annie Paddington (@AnniePaddington), Lulu and Finn (@LuluandFinn), Frost Official (@frostofficial), Mr Biscuit the Pug (@mrbiscuitthepug), Nigella the Pug (@nigellathepug), Life of Jinkee (@lifeofjinkee), Albus Greybeard (@albusgreybeard) and Bacon Cup @baconcup.

Why not paws for a minute and watch this video to find out more.

Source – Mumbrella

The future of social video | Infographic

There’s no doubt about it, video is dominating social platforms like never before.  As production becomes cheaper, faster and shorter, increased numbers of marketers and SMB owners are telling their story through compelling video content.

Animoto have released findings from a report surveying 1,000 professional marketers and 1,000 SMB owners. It was discovered that:

  • 5% of professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.
  • More than 60% of pro marketers and SMB owners say they plan to increase investment in video next year.

Facebook is believed to be the most impactful channel to host video content with 8.4x higher engagement than any other platform. 44% of SMB owners and marketers plan to spend money to promote video content on Facebook in the next 12 months.

YouTube remains strong and is currently the second most popular video distributor with 4% of pro marketers and 18.5% of SMB owners planning to invest in paid advertising on the channel within the next year.

Mobile has also skyrocketed with Instagram ranking as the top choice for video sharing. More marketers view Instagram videos as important, and are 1.5x more likely to spend money on Instagram videos than SMB owners. Brands and publishers are constantly experimenting with new video platforms and are seeking that competitive edge when using video as a promotional tool.

The following infographic illustrates the findings from the report and visually maps out where social video will lead marketers next!

 

Social Video Infographic

Social Video Infographic

 

Source – Animoto

Pokémon GO craze lands in Australia

The launch of the widely anticipated Pokémon GO app has taken Australia by storm. Aussie gamers are obsessing over the new AR (Augmented Reality) experience which opens up a universe of Pokémon to find, catch, trade, and battle on your mobile device. Pokémon GO tracks your GPS information to allow players to challenge Pokémon in real-life locations such as your own neighbourhood. The characters are animated right into your surroundings using your phone’s camera bringing this immersive gaming experience to the next level.

Pokéfans are now taking to the streets all over the country in an attempt to capture these virtual monsters and compete with other users in genuine scenarios. The highly addictive game has been downloaded over 100,000 times by Australians since its release.

 

Pokémania outside the Sydney Opera House  Photo: Peter Rae

Pokémania outside the Sydney Opera House
Photo: Peter Rae

What makes this gaming phenomenon stand-out is the fact that it promotes real-world discovery and interaction with a community outside of the house.

Yesterday, over 1,000 budding Pokémon trainers gathered for a #pokéGOwalk event at Sydney Opera House in an epic bid to ‘Catch Em’ All’. Content Manager of Oz-Comic Con and one of the organisers of the Pokémon Go Walk, Guy ‘Yug’ Blomberg commented that “Although players had their heads down in their smartphones, it was still something of a social experience. Wherever rare Pokémon appeared, people would call out and crowds would gather. The abundance of lures, which attract the creatures, meant there were plenty to choose from.”

To complement the mobile app, Nintendo are launching a wrist-worn wearable called Pokémon GO Plus. This device will assist to preventing users from wandering into traffic when hunting a nearby Charizard.

It’s safe to say, the use of our smartphone’s location services are becoming more and more sophisticated in terms of gathering information and creating personalised user experiences. It looks like there are interesting times ahead in the tech world and we’re fascinated to see where these innovations lead to next. We will be watching this space to identify future opportunities for brands to integrate these technologies with how they target and communicate with their audience.

Sources – Mashable, Sydney Morning Herald

 

 

ROAM-E | SELFIES HAVE REACHED NEW HEIGHTS

Aussie-made ROAM-e is the world’s first flying selfie drone with built-in facial recognition. The invention is the brainchild of 27-year-old Australian entrepreneur Simon Kantor and his Sydney based startup IoT Group. Described as a selfie stick on steroids, the camera is designed to fly out in front of you, capturing 360-degree photos and videos as you walk, run, dance, ski, you name it!

Light and compact, the ROAM-e doesn’t resemble your average drone; it looks more like a flying water bottle. “It follows you from in front of you, not behind. It follows your face,” Mr Kantor said. “You’d never take a selfie from the back of your head,” he added.

Aussie entrepreneur Simon Kanter

Aussie entrepreneur Simon Kanter

ROAM-e remembers you by taking a 180-degree “fingerprint” of the front side of your face. The device will follow you for up to 20 minutes in the air and charges in just two hours! Operated through your smartphone with live streaming capabilities, you’ll never miss a moment of the action.

“Since its launch, we have been working with retailers locally and globally and production is gearing up now with early production units expected to be ready by early August, ramping up to 50,000 per week to meet demand in Australia, Japan and the US,” Mr. Kantor said.

Like it or not, it looks like the selfie evolution is here to stay. We predict ROAM-e will be top of the Christmas list this year and we’re stoked to see the results and in particular how the device will impact the extreme sports industry.

Source – The Australian, ROAM-e

 

FACEBOOK NEWS FEED TO FAVOUR FRIENDS OVER BRANDS

Facebook have announced the latest shake-up with its news feed algorithm. The social media giant will now give priority to posts from friends and family over news articles from publishers in order to create a more personalised user experience.

According to Adam Mosseri, Product Manager of Facebook’s News Feed team, the latest tweak followed the discovery that users felt posts from friends were being “drowned out” by publishers. Facebook has become a digital newspaper for many users, who spend an average of 50 minutes a day on the social network. As a result, publishers often post hundreds of items a day flooding the news feed. Friends, by contrast, post just a few times a week, Mr. Mosseri said.

How will this change affect brands? Facebook expects the update to result in a decline in reach and referral traffic for some publishers. However, the company noted that if most of a page’s traffic is driven by users sharing the page’s content, they will experience less of a traffic dip than those whose views come directly from page posts. Thankfully, sponsored posts are treated separately and this change won’t influence how often advertisements are seen by the target audience.

As an agency, we will be keeping a close eye on how this restructure impacts our brand’s relevancy scores. At this time,  New Beach Media are still seeing strong levels of engagement for our clients as we focus on delivering compelling content which is highly shareable. Perhaps, we can use this change to our advantage by continuing to share inspirational, informative and entertaining stories with our fans and in turn, drowning out the disingenuous clickbait so often posted by publishers. Moving forward, the key to maintaining high levels of reach and engagement is through authentic, meaningful communication which resonates with the audience.

Source – Adage, Facebook Newsroom

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